UNIVERSAL PRINCIPLES OF DESIGN
80/20 Rule
Accessibility
Advance Organizer
Aesthetic-Usablity Effect
Affordance
Alignment
Anthropomorphic Forms
Archetypes
Area Alignment
Attractiveness Bias
Baby-Face Bias
Biophilia Effect
Cathedral Effect
Chunking
Classical Conditioning
Closure
Cognitive Dissonance
Color
Common Fate
Comparison
Confirmation
Consistency
Constancy
Constraint
Contour Bias
Control
Convergence
Cost-Benefit
Defensible Space
Depth of Processing
Design By Committee
Desire Line
Development Cycle
Entry Point
Errors
Expectation Effect
Exposure Effect
Face-ism Ratio
Factor of Safety
Feedack Loop
Fibonacci Sequence
Figure-ground relationship
FItts’ Law
Five Hat Racks
Flexibility-Usability Tradeoff
Forgiveness
Form FOllows Function
Framing
Freeze-Flight-Fight-Forfeit
Garbage In - Garbage Out
Golden Ratio
Good Continuation
Gutenberg Diagram
Hick’s Law
Hierarchy
Hierarchy of Needs
Highlighting
Horror Vacui
Hunter-Nurturer Fixations
Iconic Rperesntation
Immersion
Inattentional Blindness
Inteference Effets
Inverted Pyramid
Iteration
Law of PragNanz
Layering
Legibility
Life Cycle
Mapping
Mental Model
Mimicry
Mnemonic Device
Modularity
Most advance Yet Acceptable
Most Average Facial Appearance Effect
Normal Distribution
NotInvented Here
Nudge
Occam’s Razor
Operant Conditioning
Recognition over Recall
Red Effect
Redundancy
Rosetta Stone
Rule of Thirds
Satisficing
Savanna Preference
Scaling Fallacy
Scarcity
Self-Similarity
Serial Position Effects
Shaping
Signal:Noise Ratio
Similarity
Stickiness
Storytelling
Structural Forms
Symmetry
Threat Detection
Three-DImensional Projection
Top-Down Lighting Bias
Uncanny Valley
Uncertainty Principle
Uniform Connectedness
Veblen Effect
Visibility
Visuospatial Resonance
Von Restorff Effect
For example, if a person examines a shopping list with one item highlighted in bright green, he or she will be more likely to remember the highlighted item than any of the others. Additionally, in the following list of words – desk, chair, bed, table, chipmunk, dresser, stool, couch – “chipmunk” will be remembered the most as it stands out against the other words in its meaning.