HARVARD BUSINESS REVIEW
Harvard Business Review"10 Must-reads" are a marketing vehicle, but I’ve found many of the essays in them to be worthwhile. Heres a list of pieces that have been included in at least one edition of the “Must Reads”. I haven’t read all (or even most) they’re just here for my reference.
Strategic Marketing
Marketing Myopia (1960)
Theodore Levitt
The Brand Report Card (2000)
Kevin Lane Keller
The One Number You Need to Grow (2003)
Frederick F. Reichheld
Marketing Malpractice (2005)
Clayton M. Christensen, Scott Cook, Taddy Hall
Customer Value Propositions in Business Markets (2006)
James C. Anderson, James A. Narus, Wouter van Rossum
Ending the War Between Sales and Marketing (2006)
Philip Kotler, Neil Rackham, Suj Krishnaswamy
The Female Economy (2009)
Michael J. Silverstein, Kate Sayre
Getting Brand Communities Right (2009)
Susan Fournier and Lara Lee
Rethinking Marketing (2010)
Roland T. Rust, Christine Moorman, Gaurav Bhalla
Branding in the Digital Age (2010)
David C. Edelman
Leadership
What Leaders Really Do (1990)
John P. Kotter
What Makes a Leader? (1996)
Daniel Goleman
The Work of Leadership (1997)
Ronald A. Heifetz, Donald L. Laurie (pdf)
Why Should Anyone Be Led by You? (2000)
Robert Goffee, Gareth Jones (pdf)
Level 5 Leadership: The Truimph of Humility and Fierce Resolve (2001)
Jim Collins
Crucibles of Leadership (2002)
Warren G. Bennis, Robert J. Thomas
What Makes an Effective Executive (2004)
Peter F. Drucker
Seven Transformations of Leadership (2005)
David Rooke and William R. Torbert
Discovering Your Authentic Leadership (2007)
Bill George, Peter Sims, Andrew N. MCLean, Diana Mayer
In Praise of the Incomplete Leader (2007)
Deborah Ancona, Thomas W. Malone, Wanda J. Orlikowski, Peter M. Senge (2007)